LoyalCoin token will serve as the currency in the rewards ecosystem, and customers can earn LoyalCoin when they spend at participating merchants. LoyalCoins are returned to merchants when customers redeem available rewards. When customers earn LoyalCoin, they are entitled to use it in more ways than traditional customer loyalty programs offer. In traditional and blockchain-based reward systems, customers can use their points to earn rewards and rewards. However, in this new ecosystem, points from one merchant can be used to earn rewards from any merchant within the ecosystem, even if it is an independent merchant.