TESE's new retail based on blockchain technology aims at the function of blockchain traceability technology, and realizes the point-to-point connection between blockchain users and industries. Use blockchain technology to connect the supply chains of different commodity circulation participants with the blockchain storage system. These include origin, producers, distributors, retailers, brands and consumers. Make each participant's information viewable in the blockchain system. Franchisees under the new retail architecture of the ESE blockchain, through the alliance chain, automation, visualization, data efficiency, and cross-chain bridging, each link has a complete set of operating mechanisms, and the data chain information is comprehensive, automated, open, and Efficiency, rationality and linkage. This operation management mechanism is more scientific and rational. Especially in the food industry, taking beef as an example, through the unique traceability code of the purchased beef, consumers can clearly understand the authenticity of the purchased beef and the whole traceability information, which greatly enhances trust. At the same time, through big data and public opinion, it helps enterprises to carry out smart marketing activities such as brand culture promotion, so as to maximize the benefits of enterprises and consumers.