Shping is the world's first shopping platform that brings together shopper marketing, brand protection, product safety and a global product database into a single ecosystem. It rewards consumers for using and contributing to it. Shping Coin is a decentralized cryptocurrency that drives the development of the Shping platform. Brands, retailers, certification bodies and other authorized agents stimulate and reward consumers in the retail shopping environment by using Shping Coins to influence purchasing decisions, verify product authenticity and drive customer engagement and loyalty.

How the project works

The Shping ecosystem is built on product information provided by a large number of trusted and certified data sources. This includes brands and strategic partners that have joined the system, such as GS1 national member organizations, testing and certification bodies and government agencies, product recall portals, Everledger (which has established a global digital ledger to track, protect and store diamonds and valuable assets) source), etc., provided data. In addition to data provided by the public (from Shping App users), data from the above data sources will also enter the continuously updated distributed product database. The Shping ecosystem covers more than 30 million products (the number is constantly growing), and is gradually becoming the largest product database in the world.

Project Highlights

Full Service Support for Brand Owners
Product Recall Management Software

No business can be 100% sure that a product recall will not occur.

In the face of such situations, brand owners will try their best to control the risks borne by end consumers by raising product recall awareness, and minimize the possible loss of brand reputation. Shping security anti-counterfeiting provides corresponding tools for brand owners, Help brands take control of these situations.

When consumers complain through Shping App's "Accident Report", brand owners can activate the "Product Recall Management" function to respond. Brands can also activate this feature when a supplier announces a product recall.

One of the key information points in the report is to show the location of the recalled product: specific warehouses, distributors and retailers that have stock.

When a product needs to be recalled, the relevant parties can be notified within minutes to start cleaning up the recalled product. When consumers scan the recalled product through the Shping app, they will receive a reminder that the product is a recalled product and cannot be purchased. If consumers scan or purchase such products before the official product recall notice is issued, the system will promptly promote messages to inform that such products are recalled products.

When a brand owner issues a product recall notice, Shping immediately generates a relevant report, disclosing all information related to the product, including:

·Other products using raw materials of the recalled product
·Production date and place of manufacture
·Other raw materials used
·Production date and source of each raw material
·The person in charge of the production process of the product
·The exposure temperature of this product

Shping security and anti-counterfeiting includes product verification function
Consumers can verify the authenticity of the product by simply scanning the product through the Shping app. This feature benefits customers and brands. Every time a suspected counterfeit product is scanned, the brand owner can get a warning, inform the specific location and other information, so as to take corresponding and reasonable measures in time.

Shping security and anti-counterfeiting can provide enterprises with a full view of the supply chain

Brand owners can identify product scanning locations and supervise the production and sales chain of each product. The Shping platform prohibits distributors from selling products to other countries without the consent of brand owners. When products are scanned in unauthorized sales areas, brand owners will be alerted to report suspected parallel imports. Brand owners can deal with distributors who sell illegally according to a predetermined plan. The waterproof cargo protection function can protect the profits of brand owners and set prices according to the market. At the same time, it also safeguards the interests of exclusive distributors.

GS1 Standard
Global Interoperability

In today's hyper-connected society, most brands are setting their sights on the global market. No matter whether it is a multinational enterprise or a self-employed person, they do not want the sales market of their products to be limited.

However, when brands trade with other local or global partners, retailers, and distributors, interoperability becomes a huge challenge: retailers must understand the meaning of product barcodes to sell products; similarly, logistics companies must Understand what the shipping label stands for. Therefore, it is very important for brand owners' product labels to comply with industry standards.

Ensure that brand business covers the world

GS1 is a global non-profit organization that develops a series of coding standards that are used worldwide. Businesses can trade globally by following these standards.

Based on industry standards, Shping Security Anti-Counterfeiting provides serialized tracking and traceability solutions that comply with EPCIS standards, which are compatible with other industry standard systems (such as ERP and third-party tracking and traceability solutions).

The core content of Shping security anti-counterfeiting system:

Global Location Numbers (GLNs)
can be used to identify system participants, such as raw material suppliers, manufacturers, partners and retailers.

Electronic Product Code Information Service (EPCIS)
is a member of the GS1 global standard system, through which trading partners can share information on the movement and status of products in the supply chain process.

SGTIN and LGTI
are used to serialize each product or batch of products.

Global Trade Item Number (GTIN)
Used to identify a product and its associated manufacturer.

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