The Picard project aims to address the problem of declining market reliability due to opaque distribution processes such as art duplication and fraud that occur in the growing art market. The Picard project provides a variety of services, including managing the distribution history of artworks and preventing counterfeiting, joint sales of artworks, artwork trade and auction bidding, online exhibitions, and donation campaigns. Artists or owners of works of art can register works of art on Pica's platform, and investors can use PICA tokens to participate in the purchase of works of art and obtain ownership of certain parts of works of art. Information about artwork releases, as well as purchase and ownership information, is stored on the blockchain and can be checked transparently. The Pika Project plans to build a large-scale art center in Seoul in 2021, and plans to host a special exhibition by well-known domestic artists.