The Verasity Foundation is building a next-generation video platform where creators and viewers can transact directly on the blockchain, eliminating the need for middlemen. Verasity enables video publishers to provide tools related to incentivized facilities and loyalty programs to encourage viewers to watch videos. Verasity builds a new attention economy for video participation and interaction. The built-in economic mechanism effectively identifies value objects and motivates long-term contributors. Designed to help viewers find the content they really want to watch, a direct commercial relationship between channel owner and viewer ensures that no third parties have influence over content recommendations. The VRA token is a new medium of exchange and reward for video creation and viewing by the Verasity community. All payments within Verasity are made in VRA. This will eliminate costly middlemen and enable a direct exchange of value between video viewers, publishers, creators, advertisers and brands.