TokenStars is the first blockchain venture to tokenize celebrities. Its goal is to disrupt the huge $250 talent management industry by decentralizing and providing potential star funding and promotional resources. TokenStars first issued ACE tokens for tennis vertical projects, and TokenStars plans to expand to other vertical projects in 2017, including football (GOAL tokens), poker (CHIP) and e-sports industries. Young (potential) stars need funding and share their earnings as feedback. Professional players who have already achieved more need more advertising contracts to obtain commissions.