Proton proton chain is committed to building a network-wide data aggregation and collaboration public chain, aiming to open up data on the entire network, realize safe and efficient cross-data source collaborative computing, and provide infrastructure for the application of big data and artificial intelligence in multiple fields support. Proton Token, referred to as PTT. It is mainly used for internal circulation in the entire proton chain ecology, as a settlement certificate for internal value circulation. The two purposes of PTT are to stimulate the healthy development of ecology and improve the efficiency of ecological operation.

Project Introduction

The Proton project uses blockchain technology and an effective incentive mechanism to provide low-cost UID solutions for existing websites and applications, allowing all digital marketing fields to enhance and evolve precision digital marketing capabilities with effect. In addition, the Proton Chain project expects to build a blockchain digital marketing ecosystem based on blockchain UID solutions. In addition to advertising transactions, we also expect that when the blockchain UID solution is perfected, consumer portraits, demand mining, media evaluation, digital application evaluation, brand loyalty management...etc. , can use UID-based solutions to upgrade the overall digital marketing ecosystem.

Project Highlights

Proton proton chain first introduces the unified user identification ID: UID (Unified Identity), unified user portrait: UP (Unified Profile) and unified attention parameter: UA (Unified Attention) in specific solutions three concepts.

UID (Unified Identity) User Unified Identification ID

The unique UID of each user in the whole network. This UID can be used for cross-product and cross-platform user operation tracking and portrait cross-matching, breaking the "information island" effect. In the Proton chain, UID can be understood as the unified identity of the user in the whole network, or a key chain that connects user portraits.

UP (Unified Profile) user unified portrait

Includes basic information, usage behavior and other data, tagged network-wide data mining analysis, and based on unified ID traceability, easily identify users who are valuable to advertisers. In the Proton chain, each user will have his own independent UP in each product. In this UP, the user's basic information (gender, etc.), key operation behaviors in the product, tags generated by product analysis, etc. are stored. Third-user companies can obtain desensitized encrypted data for data analysis after authorization, thereby optimizing the delivery effect.

UA (Unified Attention) unified attention measurement system

Comprehensively consider user portraits, advertising content attributes, and user behaviors (clicks, stay time, etc.), thereby generating a specific parameter, which can be used to quantify the true value of a user's attention on a certain content value, and reasonably distribute the three-purpose interests of advertisers, traffic users and users. UA is used as a basic unit of measurement in the Proton chain, giving advertising and services a basic measure of user attention. UA version iterations are continuously updated based on different smart contracts. According to different industries and standards, service providers or advertisers can also join the ecosystem to develop their own UA standard smart contracts.

Application scenario

As a public chain for digital marketing, Proton Chain provides underlying infrastructure and technical support, taking into account every application in the existing market segment. Zero-threshold components (SDK, API, etc.) are connected, so that each product and user can quickly and easily join the ecology, share and manage data, and complete a unified user portrait. After the data is analyzed and processed, it will fully empower traffic and service users and provide value for advertisers. The application of smart contracts makes it unnecessary for companies to resolve trust mechanisms based on cumbersome contract constraints, and each product can seamlessly and risk-freely interact with any product on the entire network. The introduction of Token makes multi-use interactions more convenient and fair, and can also encourage more companies and users to join the system and accelerate the construction of the entire ecology.

For Advertising Services

Advertising services include 4A advertising companies, DSP platforms, SSP platforms, DMP platforms, advertising alliance networks, advertising trading centers, data analysis & BI companies, etc. Advertising companies and DSP platforms can use the Proton application layer interface to develop corresponding delivery tools for more accurate delivery; data analysis & BI companies can obtain full-link standardized data authorized by users through the data analysis layer to provide better planning and forecasting ; DMP, advertising alliances and trading centers can carry out data exchange and portrait supplementation through the proton chain without worry, and accumulate data assets. Overall, improving delivery efficiency and accuracy means more revenue.

For traffic medium

Traffic users include APP, website, H5 and other products with a large number of Internet users. Traffic users can link Proton into their products, including SDK, API and DApp based on Proton chain development. By accessing the Proton chain system, more profit models can be obtained, and "neglected traffic" can be measured and billed. At the same time, data interaction with other apps and improvement of user portraits can not only enhance media value, but also be used to increase users’ personalized experience and better retain users.

Advertiser

The relatively large advertisers have a large number of existing customers and a strong desire for potential consumers. By cooperating with advertising service providers in the ecology, using the new generation of delivery and data analysis tools developed based on the proton chain for service, complete the traceability and attribution analysis of the entire network of consumers, and meet their delivery needs to a great extent. Advertisers with technical strength can also develop their own brand data bank based on the Proton Chain, which is used to store their own consumer or intended user-related data, which can be used for targeted activation and brand loyalty management.

User

Users can control their own data opening level through personal data DApp, actively complete portrait information and can be used to receive Token rewards issued by brands (it can be PTT, or based on proton chain, service or brand issued its own Token), these Tokens can be used to determine the membership level or redeem the brand's own benefits.