Hashmasks is a living digital art collection created by more than 70 artists around the world. It is a collection of 16,384 unique digital portraits, supported by the Suum Cuique laboratory in Zug, Switzerland. Name Changing Token (NCT) is the native token of Hashmasks artwork. NCT has only one purpose: to allow its holders to give their Hashmask a unique name, which is permanently stored and publicly visible on the Ethereum blockchain. Commoditize the name itself and make it the rarest of all attributes within the entire project. This opens up a whole new dimension for collectibles, where consumers' liking will affect the value level of individual works of the entire collective art.