Merculet is positioned as the chief growth officer of global entrepreneurs, and is committed to using technical means to help Internet companies quickly realize Tokenized operations, and create a new production relationship in which companies and users co-create products and efficiently circulate value between companies. Merculet provides mature enterprise-level blockchain technology solutions, which fundamentally breaks the existing Internet production relations and redistributes the value flow market.

Project Vision

As the Chief Growth Officer of Global Entrepreneurs, MERCULET uses blockchain technology to realize the transformation of production relations, provides entrepreneurs with a complete solution, and allows global users' attention to be valued, along with the growth of enterprises Realize a positive incentive cycle and reconstruct the distribution of trillion-dollar value flows.
MERCULET hopes that every user can benefit from the blockchain without changing their original behavior; every entrepreneur who respects users can achieve rapid growth by providing real value to users through MERCULET.

Value anchor of MVP

As the cornerstone Token in the growth field, MVP provides a basic value anchor for the entrepreneurial activities of global entrepreneurs:
Let entrepreneurs implement more business scenarios: such as advertising network placement, content subscription, etc. MVP will continue to support more business scenarios in the growth field and continuously improve ecological value; as a reward for user attention, it will truly achieve the effect of 1+1>2: MVP is not limited to a single App or a single enterprise, MVP can Circulating in multiple scenarios that are closely related to the growth of each company, combined with the effective evaluation of user attention, can play an effective endorsement role for entrepreneurs, so as to realize the rapid operation of business logic;
as an open content platform Incentives for basic labor, such as rewards for translators;
as rewards for high-quality content producers in the process of content circulation, to promote the healthy development of content ecology.

Application scenario

1. Entrepreneurs
1) have a better imagination than conventional cash coupon incentives;
2) have more sustainable incentives than conventional cash coupon incentives Attention: The attention obtained by the cash coupon incentive is one-time, but the MVP is a process of continuous attention before being consumed or withdrawn, and the user's attention is greatly increased in a subtle way;
3) To some extent From a general point of view, the better the development of entrepreneurs within the ecosystem, the higher the overall value of the MVP ecosystem: because users are motivated by UAT/MVP for a long time, they will take the initiative to do many things that are beneficial to entrepreneurs, thereby obtaining more UAT/MVP, Promote the positive cycle of MVP ecology;
4) Before the entrepreneur's own Token is issued, MVP provides a strong endorsement for the entrepreneur's user attention reward plan, stimulating rapid growth;
5) Once When the entrepreneur's own Token is operating well, there will be an effect of 1+1>2, thereby enriching user choices and experience;
In addition, entrepreneurs can obtain MVP rewards by making contributions to the ecology, such as Use the content of the content open platform, or let your own advertising system support the delivery of MVP, etc.
As a strategic support, entrepreneurs will return part of the Token that has grown rapidly and increased in value, such as advertising revenue or content revenue, to the community and enter the support plan pool, thereby promoting the healthy development of the entire MERCULET ecology; at the same time, the MVP ecological value The improvement will in turn support entrepreneurs to a greater extent. A positive cycle is thus formed.
2. Users
Entrepreneurs will give UAT rewards according to the value of UAV obtained by users, and then reward a certain MVP according to UAT, and users can enter the application market according to the MVP they own. /The rights of the welfare market, or the exchange of rights and interests in enterprises within the MERCULET ecosystem. Future distributed commerce will be user-centric, and users will have various Token attributes (basic tokens and proof of rights and interests). The large-scale growth of the user group can bring about the rapid circulation of MVP and the landing of larger-scale scenarios.
3. Content contributors
Content contributors mainly refer to creators who can provide content, individuals or organizations with content-related skills such as video production and content translation.
In terms of use, the consumption scenario of content contributors is relatively straightforward: use MVP to publish tasks in the community, such as translation, subtitle matching, etc., and provide MVP incentives on demand; in addition, you can also purchase better content releases from traffic parties position to get more attention.
At the same time, the MERCULET platform will regularly reward excellent content contributors, such as monthly/weekly additional MVP rewards for users with high community contributions, to encourage active and benign contributions of users in the community.
4. Advertisers
Some high-quality resources in the ecology only accept MVP placements, including information flow advertising positions, content promotion positions, app market title exposure positions, or some important rankings lists or creative activities.

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