MADworld, backed by Animoca Brands, provides an NFT experience and genesis platform, as well as an NFT marketplace, all using blockchain technology to protect creators and their content as they enter the untraversed multiverse. MADworld supports NFT minting to verify the ownership and provenance of physical art, collectibles and products, as well as original content developed from live concerts, sporting events, artist battles and other forms of creative expression. MADworld aims to give creators full control over their NFT strategy, supporting them by maximizing the revenue and impact of their IP.