LivenPay is an Australian mobile restaurant payment platform and is creating a behavioral gamification layer for the offline world. Launched in 2015, LivenPay will now connect more than 500,000 users and more than 1,000 restaurants in Australia's two largest cities, Sydney and Melbourne, while a third city, Brisbane, will also launch in October.
LivenPay app is always one of the top 10 most downloaded apps in local AppStore and GooglePlayAppStore. LivenPay can be said to be a combination of "Dianping + Alipay". Just like Dianping users in China, users can discover delicious food in the LivenPay app and go to restaurants to check out. However, when users complete transactions on Liven, they will be rewarded with LVNtoken, which is equivalent to 10% to 30% of the payment amount. These tokens will be stored directly in their encrypted accounts and can be used like cash at the next meal. anywhere in . When users use LivenPay to conduct transactions, they will receive a certain percentage of "LVN" rewards.
LVN can be used at all LivenPay merchant partners (such as cash), which include well-known Chinese merchants and brands, such as Cocoa Milk Tea, Gongcha, Longyi Hot Pot. If you're planning to go to Australia, you can download the app and experience its benefits wherever you go. The main purpose of LVN rewards is to increase repeat purchase rate and user stickiness, attract traffic to Liven's merchant partners, and serve as their mutual loyalty program. Many restaurants use traditional loyalty programs to reward customers with points, but those points can only be used in their own stores.
Many times, these credits will expire before being used, be wasted or even be forgotten. LVN has the advantage of high applicability. The LivenPay network is a combination of fiat and cryptocurrency payments, allowing merchants who are ignorant of cryptocurrencies to pay in fiat currency, no matter which currency the customer uses. LVN is unique in that it has intrinsic value, i.e. real purchasing power in an active network of dollars. This is achieved through a revolutionary rewards protocol that sets an internal exchange rate for tokens within the Liven network.

Application scenario

Users
Users are at the heart of the Liven ecosystem. Every time a user uses the Liven platform to pay a bill, they can withdraw LVN rewards equivalent to part of the bill amount.
Users can choose to use LVN in the following ways:
(1) Pay other bills in the Liven network;
(2) Donate to charity;
(3) Accumulate LVN in the wallet for future use future use.
Merchants
Merchants who join the Liven platform can gain the attention of relevant active audiences. A universal loyalty program helps brick-and-mortar businesses benefit from a larger network that incentivizes users to dine within a complementary business ecosystem as users earn rewards with a network-specific currency for every transaction. The platform displays merchants' stores for free, and according to the marketing effect of the platform, a certain percentage of service fees (10% to 40%) are charged to merchants for each successful transaction. These fees are used to
(1) Motivate users and encourage them to become repeat customers ;
(2) Advertise merchants on the platform and
(3) Maintain the continuous development and operation of the Liven platform.
The user's payment to the merchant and the LVN rewards earned are confirmed and processed by the platform in real time. Merchants receive payments in fiat unless they choose to receive LVN directly. Liven's existing system can automatically generate transaction reports for merchants, and merchants receive payments in legal currency through their designated bank accounts on a regular basis.
Charities and Non-Profits
With Liven, charities can reach wealthy potential donors at the most opportune moment to request a donation. After the transaction is completed, users can choose to donate all or part of the LVN rewards to non-profit organizations according to their wishes.

Project Economic Development

As the network of Liven merchants and users grows, more markets and users traveling with Liven wallets will have greater opportunities to spend and earn LVN tokens in more markets. Due to the corporate nature of Liven, greater LVN usage and increased use by a diverse user base would increase the likelihood that Liven will continue to operate as a payment platform and reduce the likelihood that the LVN token will lose critical use in the future. In view of the rapid evolution and development of new blockchain technology, Liven may consider adopting other blockchain technology solutions that are more beneficial to the Liven platform.

Technical Overview

The Liven platform consists of several parts, of which blockchain is the foundation. A reward protocol built on top of this by using smart contracts is used to control the flow of LVN into and out of the reward pool. On top of this is the application interface layer (API) for connecting to the Liven database and rewards protocol as well as front-end applications and third-party applications. Users, merchants, charities, and partner businesses interact directly with the Liven ecosystem using the Liven app and third-party apps. In practice, Liven will maintain internal ledgers outside of the Ethereum blockchain, enabling real-time settlement of transactions between in-app stores and user wallets. The internal ledger writes periodic merges to the main blockchain to reduce transaction fees and avoid slow settlements in the Liven network. When the user transfers LVN from the internal wallet to the external wallet or exchange, the transaction will be written into the blockchain immediately according to the normal Ethereum network settlement time. In the future we will aim to use a fully decentralized model, not using an internal ledger and relying entirely on the blockchain.