Based on the form of interactive advertising, using blockchain technology and interactive advertising features, and using smart and trusted devices as the carrier, create IMCC (Interactive Media Consortium Chain, Chinese name is iiMedia Chain). IMCC is used as the basic unit of industry tokens and data traceability in interactive advertising, and with the help of blockchain technology features, a new media advertising ecosystem is created. The core value of IMCC lies in the circular ecological layout of the advertising industry and the development and construction of the token community. Use the sharing of idle media resources as an entry point to form a decentralized advertising media operation system, and use the work and contributions of members of the community to carry out transparent and rational value distribution.