HOQU is a decentralized partner platform that combines performance marketing model and blockchain technology. The purpose of the project is to create a decentralized ecosystem and use it to build precision marketing services from affiliate programs to advertising alliances and related products. HOQU integrates advertisers, networks and advertising partners into one platform, significantly reducing financial costs for all market participants. The project's mission is to make the distribution of rewards in the affiliate market fairer, establishing new standards for transparency and efficiency, and benefitting all honest market participants.

1. Project introduction

The HOQU decentralized platform is specially designed for advertisers and their partners, enabling them to collaborate directly without the need for intermediaries. Smart contracts will guarantee the honesty of both parties and the transparency of transactions.

The main users of the HOQU ecosystem are the following categories: merchants (advertisers), franchisees (partners), franchise networks (partner networks) and customers (customers)

How ecosystem members interact:

1. Advertisers place advertisements on the platform to obtain specific types of data (Lida), and advertisers are willing to pay a certain fee for this.

2. Franchisees who want to independently promote the advertiser's products independently deploy and support marketing networks to attract potential customers. Franchisees obtain potential customer visits through marketing resources (websites, call centers, outdoor advertisements, etc.), and then collect and process them through product-specific tracking services. Through the API or calling smart contract methods, the tracking service will generate lead data and send customer-related information to the platform.

3. Advertisers can approve the added potential customer data by calling appropriate API methods or directly using smart contracts. At the same time, the cost of lead acquisition is deducted from the advertiser’s account (excluding platform commissions), and then, with the help of tracking services, the advertiser can access important lead-related information, or unpack the lead data with a key.

Affiliate networks can post all their products and potential customers on the HOQU platform, and any partner who has already cooperated with the platform will see all products of the partner network and be able to start working with them without additional settings .

Technical Features

Interaction between members of the HOQU ecosystem is maintained through the Ethereum blockchain solution. Basic platform functionality is implemented through smart contracts, the source code of which is available on GitHub. The HOQU platform will have a decentralized set of applications that will allow you to easily add offers and leads, and create custom ad networks from scratch with all the benefits of the platform. HOQU will come with many pre-installed modules, offering the ability to create custom modules (plugins).

1. Create an affiliate program
Advertisers can create their own advertising programs within their decentralized web applications, register bids on the system by setting the rules and amounts of affiliate rewards. Ad partners can earn rewards from various types of apps - Leads, Behavior, Installs, Calls, GEA, etc. They can also set objective (automated scoring) and subjective (operator-based ratings on prospects) evaluation criteria.

2. Decentralized Web Application for Ad Network Administrator
The Decentralized Ad Network Admin application allows creating and deploying ad networks on the HOQU platform. The app has a built-in tracker and can handle payments for any action - cost per registration, cost per sale, cost per order, cost per call, cost per install, etc.

3. Registration of potential customers on the HOQU platform
The platform uses a special service called a tracker to register potential customers. The tracker has its own Ethereum address, relational database and special software for registering different types of transactions (leads). The tracker has the right to decide the method of adding leads in the smart contract. Tracking software not only manages leads, but also how those leads are sold—directly to advertisers or through auctions.

2. Comments

HOQU is the first decentralized marketing platform that allows sellers and advertising partners to interact directly without intermediaries, ensuring fair CPA (cost per action) transactions based on smart contracts.

How to use HQx tokens:
HQx tokens will be used as a means of payment for various participants (merchants, advertising partners and advertising networks) to trade with each other. HOQU issues HQx tokens through the Ethereum blockchain, and trades on major independent exchanges at the same time.

The main advantages of HQx tokens are:

HQx transactions are fast and low-cost:
Whether a merchant orders a service or an advertising partner receives compensation, the transaction is completed in an instant, and the speed is thousands of times faster than that of legal currency. In addition, since everything runs on smart contracts, third-party organizations will be banned. In the traditional economy, the service commission is as high as 40%, but only 0.5% is paid through HQx transactions.

HQx transactions are fully transparent and fraud-free:
Tokens are issued by the blockchain and traded through smart contracts, so merchants want to deduct from them, deliberately depreciate the effect of the campaign or take money from advertising partners and advertising alliances Claiming that what you do is more than what you need to pay, and wanting to get a higher price... Strictly speaking, none of these can happen. Everything on the blockchain is transparent, and HOQU also provides anti-fraud functions.

Related links:
https://hoqu.com/
https://www.chainnews.com/articles/847861342024.htm
https://info .binance.com/cn/currencies/hoqu