GLAD is an ERC20-based token that will be used for online advertising on the GLAD platform. GLAD will provide transparent, real-time and reliable reporting with the help of blockchain technology and enable advertisers to monitor and enhance their campaigns , for maximum benefit programming. By achieving true target quality and using resources more intelligently, campaign performance will improve. GLAD is a DSP (Demand Side Platform), SSP (Supply Side Platform) DMP (Data Management Platform), combined with a holistic programmatic advertising platform, designed with cutting-edge technology to meet all the needs of the industry. This is why we call GLAD a monolithic and disruptive product. As the GLAD team, our goal is to build the next generation digital advertising ecosystem, which we strongly believe will disrupt digital advertising and will bring a holistic approach and solutions to the business. The main goal of the GLAD team is to re-create the Define the end2end process of digital advertising to reap the benefits of blockchain technology, making it fully transparent, reliable and convenient for all involved.