E-Commerce China creates a blockchain e-commerce application currency. ECC will use blockchain technology to complete solutions such as value distribution, product traceability, transaction transparency, data security, and user privacy in the e-commerce industry. Change the current situation of uneven distribution of profit and value in the e-commerce industry, and change the current situation of uneven distribution of user consumption value. The way of token distribution allows users to enjoy the dividends of the blockchain e-commerce industry. Based on the concept of shopping and mining in the e-commerce industry, non-tamperable technical applications realize decentralized value distribution.