DATx is committed to building a high-performance blockchain that supports cross-chain protocols - DATxChain, which supports the seamless transfer of various cryptocurrencies (such as Bitcoin, Ethereum, EOS) between parties. DATx will lay the foundation for a vibrant blockchain industry no longer subject to incompatible protocols.

At the same time, DATx created the original X-DPOS consensus mechanism: the X-DPOS consensus mechanism enables DATx to reach the TPS level of the DPOS project, and at the same time combines cross-chain nodes to ensure the efficiency and security of DATxChain multi-asset support.

DATx will create the necessary infrastructure to incubate a DAPP ecosystem and make full use of the communication efficiency and convenience of cross-chain technology. At the same time, in order to attract DAPP developers, we will adopt a comprehensive token economic model to stimulate the development of DAPP.

Project Introduction

DATx is committed to creating a good unified protocol for the entire digital advertising ecosystem, establishing a complete set of operating mechanisms for the advertising ecosystem, and realizing an efficient, safe, benign development, and an advertising ecosystem that maximizes economic benefits.

DATx will also start the technological innovation of the basic chain of the blockchain, and explore a better implementation of the basic chain technology for the characteristics of the digital advertising industry, such as massive fragmented data, high concurrency, and real-time performance. And will be the first to initiate POI "Power of Identification" technical research, leading the block chain for the construction of structured archives of fragmented user behavior, decentralized storage and transmission and other technical upgrades. It will combine artificial intelligence technology and big data technology to build a truly user-centric blockchain decentralized data solution and establish an innovative future intelligent advertising ecological environment.

Project Vision

DATx will make basic chain innovations in the following aspects:

● Higher basic chain compatibility (including: compatible with Bitcoin UTXO model, Ethereum virtual machine, etc.)
● More flexible smart contract trigger and consensus mechanism
● Simpler and more convenient system operation
br> ● Lower transaction costs
● Faster response time
● Higher TPS processing capacity
● Combination of centralized and decentralized architecture
● Through POI (Power of Identification ) to balance data commercialization value and user privacy

DATx will create an open source development platform to provide blockchain infrastructure for participants in the programmatic advertising ecosystem to improve advertising efficiency and input-output ratio. DATx will pay special attention to commercial scalability and make the DATx blockchain an easy-to-implement, tailor-made infrastructure for all relevant ecosystem participants.

Project Highlights

In the DATx ecosystem, multiple parties participate, and the infrastructure and incentive mechanism built by DATx achieve a win-win situation for all parties:

● Blockchain empowers decentralized data collection, storage and transmission - to achieve stronger data privacy and security;
● Innovative and breakthrough user interaction and incentive mechanism - to achieve data closed-loop and advertising value Improvement of the chain;
● More transparent and powerful artificial intelligence algorithm – improve the input-output ratio of matching efficiency in the advertising ecosystem;
● Decentralized trading platform and token circulation based on smart contracts Mechanism - A more transparent and smooth payment system.

Different from the generalization idea of ​​the current mainstream basic chain, DATx is actively developing its own public chain DATxChain to solve the above-mentioned industry-specific challenges.

Application scenario

The era of mobile and big data together provide favorable conditions for the development of programmatic advertising. Advertisers are no longer limited to only a few channels in terms of advertising delivery planning, but have more flexibility, but at the same time, this has also led to the formation of data islands in the respective enclosures of the platforms, which has great impact on advertisers and channels. The overall planning and optimization capabilities and data protection capabilities of advertising platforms pose greater challenges.

The goal of DATx is to build a multi-win-win decentralized advertising ecosystem, so that all users can actively participate in the ecosystem we build. Users can know that their behavior will help the advertising platform to better serve their advertisements, and they can also get corresponding incentives.

Similarly, advertising platforms participating in this ecology can make better use of these data to improve their user positioning algorithms and deliver advertising content that is more acceptable to users.

Advertisers can also use less cost to obtain more accurate users, and avoid some invalid delivery. The media can reduce the interruption and discomfort to users because of higher-quality advertisements, and at the same time, because of the corresponding incentives, they are willing to access our advertisements in better traffic positions.

In addition, DATx's blockchain technology can well solve the problem of opaque distribution of the greatest benefits in the advertising field. Based on the decentralized protocol of the DATx blockchain, through blockchain technology and distributed storage, an open and transparent advertising ecosystem that protects the interests of multiple parties is built. Through the token reward mechanism, users are encouraged to participate, thereby promoting spontaneous interaction among users, media and advertisers in the ecosystem. Finally, using the characteristics of blockchain decentralization and data openness and transparency, balance advertising user experience and commercialization, and form a reliable data flow closed loop.

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