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DATA's data projects are designed to address the root of fraud at its core. To ensure that every participant in the ecosystem has an incentive to "do well", the data platform applies a reward system to incentivize the attention of end users, and for publishers to clear their seller inventory.
Date is an ICO product created to solve mutual trust issues. It wants to ensure that every participant in the ecosystem is trying to "do good". This is an issue related to trust, as there is a lot of disinformation among members of the digital ecosystem. Due to the lack of mutual trust between users, there are also third-party agencies as intermediaries, such as exchanges, institutions, and online advertising. The advertising industry is not only the most deceptive but also includes other disadvantages.
The Data project attempts to actively identify fraudulent behavior through proprietary AI-based algorithm patterns, and then inject fraudulent user data into the entire network. Using Data Token (DTA), the system will support micropayments, which will be used in various applications and can be used for other services such as DSP (Demand Side Platform) or third-party SaaS (Software as a Service).
If the ad tracking system provides real information, it will be easy to spot fake information. Date is a blockchain-based advertising protocol and technology layer, which consists of four layers: P2P mobile storage layer, blockchain layer, SDK management layer and application layer.
The P2P mobile storage layer is a distributed mobile storage that allows user activities to be encoded by using erasure coding and distributed in a distributed form.
The SDK management layer contains the SDK and protocols for collecting data and performing initial data processing. The open-source SDK converts users' mobile devices into nodes in P2P data storage.
The blockchain layer is the datachain, which is an independent public chain built from a fork of the Ethereum network.
The application layer contains the protocols and smart contracts that execute system applications. It can identify fake information and support micropayments.
This program has many functions (Ad Flow, Data Flow and Token Flow), which can solve those problems mentioned earlier.
With Ad Flow, ads are delivered directly from advertisers, ad networks and DSPs directly to users.
Date Flow can stream data directly from users' devices to P2P-based mobile storage platforms.
With Date tokens, tokens will flow from the data network to users, publishers, developers and other data nodes.
The DATA project has successfully completed the docking with the Yomob platform developer SDK and the iterative optimization of the product. The DATA product prototype runs in the mobile game Zap Zombies, and developers and end users can share DTA point advertising incentives. The DATA project prototype will run more games or other applications on the Yomob platform, and will eventually realize the full integration of the project prototype with more than 2,000 developers and 120 million terminal monthly active users on the Yomob platform.
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