Contents Protocol is a decentralized protocol aimed at revitalizing the premium content industry, powered by WATCHA Inc. Through the Contents Protocol, the content distribution platform will be able to provide user data transparency and insight into content providers, which will help them create better content in the future, incentivize user activity and contribution, which will encourage them to become the industry more active consumers. WATCHA Inc., which plays a key role in implementing content agreements, has operated WATCHA (a personalized recommendation service for movies, dramas, and books) and WATCHA Play (a paid subscription VOD service for premium content) in Korea and Japan for more than 6 years, with 450 million users and 400 million comments.
CPT is a common token in the ecosystem, which can be used as a "data usage fee" in the ecosystem. Content providers obtain consumption data provided by the platform by using CPT. At the same time, the CPT used to pay for specific content will be distributed back to the consumption platform and content provider.