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Clientele is the cryptocurrency of the streetwear space. Originally known as East Coast Boutique, Clientele was founded by Adam Gage in 2013. It started as a small sneaker consignment store in Rahway, New Jersey. After seeing the growth and potential in the used sneaker and apparel industry, Adam decided to team up with Frank Richardson in 2016 and move the store to the Menlo Park Mall in Edison, NJ, where the pair opened U.S. The first full lifestyle boutique.