Candy Protocol aims to improve transparency and convenience by integrating blockchain technology into live commerce services where influencers can introduce and sell products through live video streams. Currently, in the live commerce market, there are issues of high fees generated on large platforms, complaints about fraudulent or illegal advertisements, and high barriers for new BJs to enter.
In the Candy protocol, you can use the PickLive service, which enables low-cost real-time broadcasting and chatting, and improves reliability and transparency by storing false property information and all transaction information in the blockchain. At PickLive, you can use it as a 1:1 fixed candy point with fiat currency for product purchases and all events and get rewarded in CAD tokens. Suppliers provide products with low commissions, provide management for BJ, and can distribute profits transparently and fairly. Additionally, consumers can purchase reliable products and get rewarded for providing personal data or active ecosystem activities such as BJ sponsorship or product purchases.