The BUY++ project is an area developed by the head of Japan's SoftBank Global E-commerce, Sonny Cui, a data scientist at Massachusetts State University, HAIGEN WU, the head of enterprise big data at the Microsoft Asia-Pacific Research Center, and Dunstan, an early (2009) BTC investor. Block chain project, and KING capital for seed stage investment. The project officially landed in April 2019 and can be tested internally. BUY++ introduces blockchain technology to provide merchants with a new shopping experience and anti-counterfeiting traceability, and provides users with privacy protection, data management and personal data transactions.