Blue baikal is a third space that uses blockchain technology to connect global consumers with content and producers. The values ​​pursued by Blue Baikal are cultural diversity, the soundness of the entertainment industry ecosystem, and the fair distribution of growth benefits.

BBC is a reward for individual media to evaluate entertainment content media, and it is also a reward for general users and professional evaluation groups to conduct various activities based on the above evaluation. It is the tokens used by consumers to purchase and consume those content producers to implement various content for consumers.