The Bigbom marketplace platform is where advertising companies, publishers, service providers and content providers come together through smart contracts to maximize the interests of all parties. Ad buyers can seek service providers based on their ratings in the Bigbom ecosystem. Publishers can easily find advertisers through the BBO community at a much lower cost than they would have spent finding advertisers themselves. Bigbom Ads is software that helps advertisers manage and optimize their campaigns, integrating with Google, Facebook and other platforms for managing multiple campaigns from a single interface. BBO is the token that powers the Bigbom ecosystem/economy. It will be used by advertisers, publishers, content providers, agencies, marketplace developers, and anyone else involved.

Project Vision

The goal of companies and advertisers is to maximize marketing effectiveness while minimizing marketing costs. In order to achieve this, they must target the right audience at the right time using the right channels.

Ecosystem

Buyer: The party who wants to advertise its product or service
Seller: The party who charges for advertising services, either an advertising agency or an advertising provider.
Any platform, service or product related to online advertising in the world can participate in the Bigbom Eco ecosystem.
This ecosystem consists of two-way transactions between those who need to buy advertising and those who can sell advertising or related services. BBO tokens are designed to flow continuously through the ecosystem to ensure market liquidity. The more this ecosystem grows, the more BBO tokens will appreciate in value.

BBO conversion via precoded payment

Bigbom Eco will connect BBO tokens with pre-coded prepaid cards to help advertisers quickly convert USD, EUR and other currencies into BBO tokens. This will allow advertisers with fiat currency to quickly and easily access the services and products of the ecosystem.

Advertisers can also use BBO tokens to pay directly for Facebook, -Google, Twitter and other ads through the Bigbom platform. If the advertising network does not accept BBO Tokens, Bigbom will pay the advertising network by automatically converting the BBO Tokens into USD using a prepaid card.

Sellers can quickly convert BBO Tokens into USD, EUR and other currencies. Sellers can also sell BBO Tokens to their new customers through affiliate wallets, sell BBO Tokens on exchanges, and pay partners with BBO Tokens. The seller can also choose to hold the BBO for a long time. These options will make the BBO token increasingly powerful.

Project Technology

Why Ethereum?
The Ethereum network provides a proven distributed ecosystem and smart contracts, and is widely used by companies such as JP Morgan, IBM, SantanderBank, Microsoft, and Toyota. Ethereum’s transaction processing speed is faster than most other platforms and will continue to improve. The Ethereum token ether (ETH) has grown in popularity in recent years. Ethereum has the second largest market capitalization after Bitcoin.
In addition, the blockchain ledger used by Bigbom Eco is able to handle more complex transactions, not just payments and collections. Ethereum also enables DApps (Decentralized Applications), which help to connect and process complex data and models, such as Bigbom Eco. Therefore, Ethereum has the greatest potential for the development and wide application of BBO.

Smart Contracts
Bigbom uses a decentralized application on the Ethereum platform to create smart contracts. A smart contract is created based on the needs of the advertiser and the agreement between the advertiser and the advertising provider. Smart contracts are created in common written languages ​​and are available in multiple languages. Once the smart contract is created, BBO will automatically switch it into a programming language and publish it to the blockchain.
When a client needs to obtain an advertising project from an advertising agency or advertising provider, the two parties will reach an agreement on the price and KPI, and then execute the agreement by signing a smart contract.
Step 1: Once the smart contract is signed, Bigbom Eco securely obtains the necessary BBO tokens from the buyer to activate the smart contract. Any transaction on the platform that transfers money to Bigbom Eco without a smart contract will be refunded.
Step 2: Bigbom Eco automatically notifies the seller to start implementing advertising and related services.
Step 3: The seller provides the services specified in the smart contract. Advertising reports are automatically sent to Bigbom Eco via an Application Programming Interface (API). Bigbom Eco sends the report to the public chain in an encrypted format.
Step 4: The report is automatically sent to the buyer. Buyers can use their own separate key to decode the reports and view them in plain text. This allows transaction data to be stored publicly on the blockchain while also maintaining its privacy.
Step 5: Bigbom Eco automatically evaluates each deal by comparing original promises with actual results. Buyers can rate sellers in order to receive a certain amount of BBO tokens from the incentive fund.
Step 6: BBO tokens are released to the seller or refunded to the buyer, depending on whether the terms of the original agreement are met.

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