Azeroth focuses on the ecological construction of the public chain of the pan-entertainment industry. The platform integrates short video content distribution, online live broadcast, IP creation, IP exchange, e-commerce and other application scenarios. Based on the characteristics of decentralization, a new content distribution mechanism and IP value growth model are designed to make the tokens on the chain circulate In the process, it drives and motivates UP owners and fans to grow together. At the same time, combining Internet product thinking and blockchain digital economy, Azeroth is an upgrade of the business logic of traditional cultural entertainment and artist brokerage. It is committed to becoming a unicorn in the global online entertainment industry and promoting the "National IP "The time has come.