APXP is a cultural product platform based on the concerts of idols, actors, singers, musicals, dramas and other cultural and artistic content, allowing more fans to enjoy and invest in more diverse concerts. The APEX platform can not only attract domestic artists, but also attract overseas artists to perform in Korea. In addition, it is also a content distribution platform that provides services such as star products and music (records). In the future, it will be possible to discover and cultivate artists that fans love through the platform, and use it as a global star acceleration platform. The APEX platform will provide an online community service to communicate with fans instead of traditional media centered on large planning companies. The APEX platform is different from the existing cultivation methods in which large planning companies or media exclusively invest in artists. Fans can directly actively sponsor and invest in their favorite artists. In this way, artists operate through a system that produces content and generates revenue within the platform.