AMA tokens are the original tokens used to drive the AMATEN blockchain. AMA tokens have many uses in the Amaten system. AMA will be used to pay transaction fees, as well as to encourage users and merchants to receive various promotions and discounts. Since the total circulation of AMA is fixed, as more users participate in buying and selling gift cards on the AMATEN exchange, the demand for AMA will increase. The borderless nature of the blockchain will allow the AMATEN network to grow into a new wide-reaching network of geographically distributed gift card applications, which in turn will further expand the utility of the AMA token.