AIRBLOC is a decentralized personal data protocol. Individuals can monetize the data through the agreement; advertisers can buy this data and conduct targeted marketing activities to obtain higher returns. ABL is a transferable ERC20 token used for data transactions. Advertisers can use ABL tokens to purchase data for advertising and marketing. In addition, modifying data requires holding a certain amount of ABL tokens.

Project Vision

AIRBLOC is a blockchain-based decentralized and transparent advertising data transaction network and a DAPP. AIRBLOC is a distributed personal data market. Individuals can sell their own data for profit, and advertisers can also purchase the data for targeted marketing activities. In turn, advertisers can significantly improve the success rate of advertising and return on investment.

In the process, by using blockchain technology, AIRBLOC can also protect personal data privacy, reward data providers, and ensure data transparency and traceability. With AIRBLOC, users can directly submit data to the blockchain data supply chain. Users can track and control their data transactions and make money by selling their data. AIRBLOC aims to democratize the data market, enabling individual users and small and medium-sized applications to participate in the data market in a transparent and fair manner.

Project Highlights

DAuth protocol: DAuth is an approval system, which is equivalent to an intermediary between users and APP. It will ask users whether they can collect data, and if so, whether they can sell their data to APP. The data collected includes list of installed apps, location data, app usage time, browsing history, app store transaction history, etc. Through DAuth, users will be able to profit from the process of selling data. A smart contract guarantees the distribution of rewards.

Data Campaign: In addition to the personal data collected by AIRBLOC App and DAuth, businesses can also launch data campaigns to collect more detailed and direct data about users. While such inferred data can be purchased from existing markets, it does not represent true individual preferences, and even obtaining such data would be prohibitively expensive.

Data Marketplace: Collected personal data will be sold on the Airbloc Data Marketplace, and businesses will be able to purchase this data for targeted advertising.

ABL Tokens: Businesses will use ABL tokens to purchase data, and users and applications will earn ABL tokens to provide data to the market.

The developers of AIRBLOC Network ab180 are driven by what they call a "technology-focused culture". 'Techie Team' is composed of experienced digital marketing experts and software engineers with extensive experience in blockchain projects and data engineering. The digital advertising company is adopting blockchain to improve the breadth of its ad serving, increase the accuracy of ad targeting, and increase conversion rates through targeted advertising.

What makes the AIRBLOC system stand out is that it uses artificial intelligence to track devices and individuals, and currently can track 13 million devices simultaneously and in real time. What makes the system work is that the company already has a tested data pipeline, the backbone of ad targeting efficiency. Data pipelines are responsible for collecting, improving and analyzing the data used in digital ad targeting.

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