adToken focuses on building a decentralized advertising organization and works for well-known and reputable publishers, it will be certified as non-fraudulent domain holders stored in the domain name. ADT token holders will be incentivized to clean up the digital advertising supply chain and together establish new standards for the digital advertising industry. Adtoken token holders will work together to establish a new standard in the digital advertising industry.

Project Highlights

By decoupling AdToken holder rewards from CPM, reputable publishers are encouraged. At the same time, only when the registry is purer than other advertising networks, advertisers will give opportunities to the media in the AdChain registry. The media, token holders, and advertisers thus form a community of interests, which incentivizes this system Keep looping.

Application scenario

AdToken holders use an incentive voting method to determine whether the applicant who wishes to join the registry is a legitimate and credible advertising publisher. Token holders will not benefit from increased exposure to ad publishers; instead, token holders will benefit from an increase in the number of ad publishers who apply to join or renew their registration status in the registry. As long as the registries are kept clean, i.e. free of invalid traffic from bots, advertisers will want to bid on publishers on those registries.

At the same time, as long as advertisers are willing to bid on the advertising publishers in these registries, the advertising publishers in the registries will hope to remain in the list, and the publishers who are not entered in the registries will want to apply join in. Token holders are thus incentivized to remove fraudulent applicants from the registry and maintain this virtuous cycle by voting discreetly.

The operating logic of AdChain Registry is as follows: the media submits an application for certification with AdToken as a deposit—the questioner raises a question with AdToken as a deposit—other AdToken holders vote—the investigation results are favorable to the media, and the deposit of the questioner is confiscated. If the domain name enters the white list, the applicant will get part of the reward/inspection is beneficial to the questioner, the applicant's deposit will be confiscated, the domain name cannot enter the white list, the questioner will receive part of the reward, and the remaining deposit will be distributed among the voters of the winning group according to the weight of the tokens participating in the vote distributed in proportion. After voting, the media that entered the white list are certified as reputable media and have the opportunity to win the advertiser's budget.