1World's interactive platform enables publishers and brands to understand consumer preferences through consumer engagement, including: polls, quizzes, debates, trivia, insights and interactive maps, and provides embedded advertising, commercial data collection and the latest technology analyze. 1WO tokens are used to increase engagement and provide more ways to incentivize and monetize, enabling an unprecedented win-win model between publishers, their audiences and advertisers/researchers serving these online audiences.

Project Introduction

1World Online is a startup that provides a consumer intelligence platform. It serves the entire web publishing enterprise. Websites will enjoy higher engagement; business teams will be better able to understand, profile and monetize audiences; editors and reporters will have timely access to news content and can better position their stories, improving relationships with readers.

World Online, a company headquartered in Silicon Valley, California, is an advertising marketing SAAS platform. Its mission is to build a global software platform that enables publishers and brands to gather information about their customers through interactive tools including surveys, tests, debates, analytics and maps, as well as providing built-in advertising, commercial data collection and up-to-date analysis , to better understand their customers. World Online aims to revolutionize online media with blockchain technology and user engagement incentives.

The 1WO token issued by 1World is the circulation token of the platform, which can be used to purchase the services provided by the platform and reward users.

Project Highlights

The 1World decentralized economy has grown and will further revolve around the concept of connecting audiences on various websites with services from various providers, including but not limited to:

Advertising: Advertising: (programmatic advertising and direct deals
Research: through business surveys and "mini-surveys"
Traffic: tools to generate traffic to and from other sites.
Data Exchange: pass information to third-party analysis systems, such as DMP.
Pending future service, can also be routed through 1World widget.

Application scenarios of 1World token

Readers

End users on the site can earn these tokens by collecting points for participation and contribution. First of all, these revenues come in the form of points, which have been implemented in the 1World platform and have been used as a standard feature to reflect the amount of user activity for many years. After reaching the specified threshold, these points will be converted into 1WO tokens as soon as the user registers and creates a wallet.

Publisher

Publishers will accept 1World tokens based on the following motivations and principles.
Sell remaining inventory for tokens (otherwise zero dollars)
Allow readers to earn and spend tokens, dramatically increasing retention.
Offer an option to allow 10% of advertising revenue received through 1World's services to go to readers and 1World will provide corresponding revenue (subject to approval).
In addition to this, publishers will receive all the standard benefits associated with using the 1World platform, such as increased user engagement and growth of key metrics such as time on site and number of visited pages, smart content such as interactive maps poll results, infographics, and other auto-generated insights), as well as advertising revenue.

Advertiser

Advertisers will be paid for advertising campaigns using 1WO tokens (coins) or currencies such as US dollars according to the following principles.
Discounts for using 1WO tokens (vs. cash or other equivalents)
Access to a network of 1World sites (groups) that support 1W widgets
Ability to ask questions and receive feedback at events.
The ability to describe their audience improves targeting efficiency.

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